07/01/2026 extension
Whilst most may choose to link s Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? Answer with reference to: • Film production, marketing and distribution • Historical and cultural contexts of the media • Close Study Products: I, Daniel Blake and Black Widow. Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, ...