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Showing posts from January, 2026

07/01/2026 extension

  Whilst most may choose to link s Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement?  Answer with reference to: • Film production, marketing and distribution • Historical and cultural contexts of the media • Close Study Products: I, Daniel Blake and Black Widow. Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, ...

I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Movies made out the major studio system focusing on artisyic vision and are often smaller budget films using less well known actors while bollywood uses big budgest and famous actors 2) What is I, Daniel Blake about? Who needed money while being in the hospital but also trying to find a work that suits him highlighting poverty 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Uses stuff like free screenings or pay what you have to get more audeince as he only cares about getting his massage around 5) What unusual or creative marketing methods were used to get audiences talking about the film? They collabarated whith adverts posting it on the parliments and buses to attract more audience to get his message around 6) What was the estimated production budget for I, ...