07/01/2026 extension

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 Whilst most may choose to link sQ. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? 


Answer with reference to:

• Film production, marketing and distribution

• Historical and cultural contexts of the media

• Close Study Products: I, Daniel Blake and Black Widow.

Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, by projecting it on the side of the houses of parliament. This reinforces Loach’s preference for films centred around social realism, whilst plainly targeting those he believes to be responsible for the issues that he calls out in his film. Success in this case may be measured via the buzz created by this stunt with newspapers across the country making headlines and articles centred around the incident, raising awareness not only for the film itself but also awareness of a key social issue that Loach created ‘I, Daniel Blake’ with the goal of aiding.

The statement that films require large production and marketing budgets for success is only partially true, as success is defined differently in blockbuster which in this case is black widow  and independent cinema. While high budgets gain massive global visibility and profit for franchises, independent films can achieve significant cultural and political success through niche targeting and creative  strategies.For major studio blockbusters a large budget is essential to meet the expectations of a global audience and lack financial risk through massive visibility. For black widow making atleast huge profit is essential for them wether in the box office or in general to call a movie a success. Black widow have spent more then half their money on just advertisments and marketing using teaser trailers and fan tweet posts which makes more people want to watch the movie.

Meanwhile ind

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