OMO Advert CSP Blog

 1) What year was the advert produced? It was produced in 1955 and this was a famous brand back then

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.Female representation in these 1950s advertisements for women had to usebeauty like  thin delicate and well dressed

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?The heading OMO makes whites bright uses bold texts and big letters to show and present the brand
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The women was laying clothes which are props showing she is a house wife even when having make up on

5) Why is a picture of the product added to the bottom right of the advert? Shows the  product in more details to get a look on how the product looks like 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are all used in the union jack flag which could represt somthing

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.Tag lines, Pictures and quotes to show and get more customer attention

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.That women are used as house workers even when weraing make up whicvh could show this product could be meant for women use only

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?That it is a great cleaning product which females in white can use

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?An opposition reading would be only women in white should use this product as there are no other races or genderes

Extension

1) How much do you think things have changed over the last 60 years with regards to representations of women in advertising? Give examples from a variety of adverts

I think that women have gained some sort of respect as now days i see more female workers doing jobs which are mainly for men showing the bravness

2) How is the aftermath of World War Two reflected in the Omo advert? Why did many adverts in the 1950s strongly reinforce the stereotype of women as mothers and housewives?As when ww2 started women were at home taking care of kids and the home and getting weapons and supplies ready for the men who are going to fight

3) Read this Guardian feature on possible law changes with regards to gender representations in advertising. Do you agree with this approach?No i dont agree i think any sort of women are suitable for any jobes and adverts and thatv women should have a fair say in what they want 

4) Now read this Guardian feature entitled 'Mad Men and invisible women'. Why does it suggest the advertising industry has 'failed to move on'? Do you agree? Read some of the comments below the article to get a range of differing views on this topic.I agree as having a certain type of gender race or age could lead to a bad oppositional reading which lead them to loose out on lots of audience