NHS Blood & Transplant campaign

 1) What is an advertising campaign?

Promotion of a product or item using messages or through online

2) What is the objective of the NHS Represent campaign? 

To get more black and asian people to donate more blood this christmass as a gift which everyone must need

3) What does this advert want people to do once they've seen it (the 'call to action')?

This advert shows that they want people To become blood or organ doners 

4) Why is the advert called 'Represent'? 

The advert is called represent to show and explore the theme of donating blood or becoming a organ doner

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The connotations of the empty chares are showing not much people donate their blood then they expected

7) How does the advert match the key conventions of a typical urban music video?

The advert uses a somewhat famous singer to grab audience attention and to make the advert of donating blood into more of a rap

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etx

Ethnicity wise the main audience they want to watch are the black and asian community and age wise you have to be over a certain age limit and gender is a restriction as men can donate blood more often then women

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

There could be a oppositional reading as they dont aim the advert at white people which could lead the white community feel discriminated and left out.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS) 

Somekey moment from the NHS Christmas advert for donating blood can be shown from its connotations  of the camera shots and mise En scene is the use of long shot when shown empty chairs at the end of the advert. The use of the empty chair could show not much people from BAME community are donating blood. The use of urban clothing and long shots show that they have a ongoing issue with blood donors.