'Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

The key conventions of the adverts are the editig and the use of the different camera shots taken throughout using miss - en - scene

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The slogan could talk about the texture since it was talking about different material types and they were mainly soft and smooth materials

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

She was the famous celebrity who was used in the advert and they used her since she was a famous celebrity back then even though this wasnt actually her.

4) In your own words, what is intertextuality?

 

when one media text fefucses another media text which means they both go well whith eachother.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

A film was roman holiday which was refered to this advert and they used different props and locations which shows the use of clamps

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

the hero who could technically be the women or the car driver and the donor who helps donate a hat to the hero which we call a donor

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The thoery of equilibrium was used as they did have a 3 part start and new ending which shows that they used the thoery

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Sheis presented as the main hero showing the advert used famous people to get peoples attention as poeple would do anything for them

9) What representations of gender can you find in this advert?

In this advert women in adverts would normally be there for help and the boy in the car comes to help and save the day

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

That women are used for cleaning adverts or used as they need help in the advert and as in this advert the women needed help and got saved by the man in the car