Introduction to Music Video and BLACKPINK HYLT

1) What are the key conventions of music video?
The fast paced camera movements that are used in the video especially the camera work and the actors

2) What is intertextuality?

Intertextuality is when one media text goes well with another media text

3) When did music videos first become a major part of the music industry?

MTV was launched in 1981 which is a place for music videos and the first music channel on television which were found.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

In 1981 a famous tv channel was launched to play music called MTV

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of youtube had different effects on people but now days spotify and sound cloud has taken over

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They were known as blinks and are mostly teenage girls or young women having fans across philippines and indonesia

2) What audience pleasures are offered by the music video for How You Like That?

Well using blumler and katz theory the whole performance and fast paced camera work gets the audinces attention aswell as personal relationships with the singers.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

One  shot in the music video is when one of the members is being flipped around as she sings, this creates a cool effect to the video as she spins around in the camera frame Another  shot in the music video is when the scene changes from many different atmospheres such as hot  to dangerous and  cold which allows the audience to better understand the characters to connect as each scene you get to know the singers better

4) How was the How You Like That music video marketed and promoted to the audience?

The how you like that music video was promoted through social media which caused word of mouth as it went viral and gained a lot of attention and people emotions

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The groups of K-pop are presented a lot more different to the western music industry where smaller costs for high profits is needed so a good video isnt too important but in Kpop they take their career a lot more seriously and start to get closer with each other like family

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK was made  together by an entertainment company YG entertainments  which then led them to being viral as they reached most viewed music video within 24 hours.

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIG BANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Nowadays audiences can watch  music videos from anywhere as we have loads of technology which some even being free.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Kpop shows  the nature of the industry with BLACKPINK selling out tickets across the UK and USA as well as in  Philippines. They played Wembley Arena in 2019 which gained loads of there popularity.

5) How are UK-based music videos regulated and what types of content require warnings?