Industries: Ownership and Control
1) What is a conglomerate in the media industries?
A main business which owns smaller companies they are major media companies
2) What is a subsidiary?
These are smaller companies which are owned by conglomerates that are father companies in media
3) What are the benefits for media companies of vertical integration?
They have control over content and distrubution which gain profit increase
4) What are the benefits for media companies of horizontal integration?
They increase market power and reducing competition making effeicincy through econocmic sales
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
netflix disney sony
6) What is convergence and what device has changed the relationship between audiences and producers?
dIfferent media platforms which owns smaller comapies which are works
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
To get less competion and also they get profit when they make money.
8) What is the name of the media billionaire who used to own Fox?
rupert mudroch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you.
-pixar
-marvel
-20th centuery
-geographic contineltal
-lucas films
-hulu
-ASP
-ESPN
-FX
SEARCHLIGH PICTURES
10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article.
INCREASE STREAMING STRAGETY AND ALSO STRENTHGHN ITS POSTION ON WHERE IT HIS HELD
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