Reception theory

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1) What is the preferred reading of a media text?

When the producer wants the audience to follow their beleif

2) What is the oppositional reading of a media text?

When the consumer takes in the opposite beleif which is not intended by the producer

3)How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

Most teenagers just cause problems and they also they do unsafe and dangerous acts causing safety isues in their local areas

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

They might think that teenagers are jst like kids which are innocent and that they still have a long way until they grow up

prefered 
5) Talking about prefered reading the producers might want the consumers to think this new burger (big mac) which is representing the meal being a sandwich is a tasty new option u can now buy from mcdonalds. This also allows consumers to wanting to buy a new product from a famous well known brand knowing it can be trust worthy. The use of less writing will want people to try it out as they dont know any taste or infomation about the new product creating a sense of curiousnes for the burger.

 negotiated

Even the most people might think this burger looks to good to try and not miss out on but there could be some negatives like it being unhealthy and having loads of fat. This can cause sereious downfall in their business and make them loose loads of consumers. On the other hand vegan people will despise this ad knowing this burger uses chicken or beef as meat from animals.

Oppositonal

This ad would be a big disctration to people on a diet or people loosing weight . Thier temptations would increase whivh they would have to resist .Calling a single burger a whole meal would show us that there are loads of calories and the amount has is a safety isue and can cause sick and very deep ilness which then would make the busines loose loads of consumers and eventually shutting down their busniness

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