Demographics and Psychographics

-

 1) What information do media companies use to create a demographic profile of their audience?

Answer:Age Gender Race Social class Job placement Location

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

This way they can even earn more people to join in whith their business making them more profit and this way they can beat other companies

3) What are the seven different Pychographic groups? 
 
The struggler The mainstream The resighned The explorer The reformer The aspirer The struggler

4) Write a brief summary of what each Psychographic group is seeking or motivated by.
 
The mainstream: Mainly focus on family and big famous brands whithing the 4cs living in the world of domestics

The aspirer: People who mainly focus on other people then themsleves and are caring on their fashion driven by the crowd

The reformer:They are independent people who are often percived as intellectual and pride them selves whith tolerance

The explorer:These people want to explore new ideads and go on new adventures young in the nature they love to discover challenges

The succeeder: They have pride whithin them and self confidence and are eager to be very organsied whith responibility

The struggler: Often called victims and losers in life who are disorganised and they heavily consume alcholol and junk food

The resighned:Mostly older poeple who leave the past behind and focus on theiur future and also like being part of tradional roles

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

Personally i think what i fit in best is the explorer and the mainstream because i focus on big brands and famous knows companies and i like to explore new ideas and challenges on everyday life going through new discoverys

The mainstream: I picked this because on daily lives i use big famous brandes like spotify to listen to my favourite music whith no disturbance and also youtube when im bored so i can go online to watch like a small video or a long movie in peace whith are mainstream brands around the world

The explorer: I picked this because i love going on airplanes which are like new adventures and trips to me making me discover somthing new for my future and I love to face lots of challnges so i know what to do and i love to explore new experinces and like listening and trying new ideas 

Comments

Post a Comment

Popular posts from this blog

misse en scence

-
  FIRST TASK I DID IT ON PAPER LIKE YOU ASKED TO SIR Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/Placement Setting & Props Iron Man 3 https://www.youtube.com/watch?v=Ke1Y3P9D0Bc    The make up could conotate that it shows how they are emotinally or phyicaly hurt The use of bright colours could explain that the settng was meant to be bright  when iron man was wanting to fight his superpowers had showed his full strenthgh the backround was well placed and also it was neat in time RDR2 https://www.youtube.com/watch?v=O7En3CiKVYo   they are playing a dangerous game which could lead to fatality or even a murder The face emotions shows us that he coulve felt shocked when they were all together  Actors face anmotions shows us that there expression did not match the act at 0.38 The props in the act shos us that how they were not close enough to concentrating to the scene  Stranger Things https://www.youtube.com/watch?v=aTj...
Read more

denotation and connation

-
Image
The boy in the water ad conotates that they may be having difficulties whith toilet facilities which implies they have got no toilets to do their business in peice.This is a good ad as it explains it to the audince simply and also more understandable.The message is clear and also very impactfull to many people across the world.The fact that there is no bright colours conotates that this a sad ad which would love our help.Here the boy shows us that hes looking at the camera whith a blank expression conntation sadness and fustration.This is also a denotation showing us how the kid feels while looking at the camera while being forced and also looks like he is still upset knowing he will get no water and more stuff The women in the ad conotates that they may be enjoying the sandwich must be good and like it says on the writing it will be mind blowing By implementing these strategies, you can create ads that not only showcase the food but also evoke a sense of hunger and desire in your audi...
Read more