audience effects theory
1) Write a definition of a passive audience:
Consume media without engaging with it
2) Write a definition of an active audience:
2) Write a definition of an active audience:
Someone who actively engages with media and doesn't passively take it in
3) Write a definition of the hypodermic needle theory:
3) Write a definition of the hypodermic needle theory:
Lead to uniform behavior which means they also don't want it
INFORMATION/SURVEILLANCE: BBC NEWS - Shows new information around and also sends in surveillance like evidence
PERSONAL IDENTITY: Religion- This is a personal belief which does not allow anyone else to change it
DIVERSION/ENTERTAINMENT: Cineworld- Is a place where u can watch entertainment and also is a self diversion
RELATIONSHIPS: Social life - This means they will depend on their relationship with someone or something
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